Apple: The First 50 Years
- ISBN #9781398561960
- David Pogue
- Hardback
- Due 2nd June
- Due 2nd June
Apple: The First 50 Years
- ISBN #9781398561960
- David Pogue
- Hardback
- Due 2nd June
- Due 2nd June
$78.25 ex GST
In time for Apple's 50th anniversary, CBS Sunday Morning correspondent David Pogue tells the iconic company's entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world.
- Product Details
- Delivery & Returns
-
In time for Apple's 50th anniversary, CBS Sunday Morning correspondent David Pogue tells the iconic company's entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. The book features new facts that correct the record and illuminate its subversive culture and fresh interviews with the legendary figures who shaped Apple into what it is today. On April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: To bring the revolutionary power of computers to everyone. Over the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Jobs's obsessive eye for detail set the stage for products-Mac, iMac, iPod, iTunes, iPhone, iPad, AirPods, Apple Watch-that married advanced technology with beauty, simplicity, and fine design. Deeply researched and lavishly illustrated, Apple: The First 50 Years includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple's dominance as it enters its second half century. Bursting with tales of frenetic all-nighters, engineering genius, and creative rebellion, this book is a true testament to Apple's unique and innovative vision, and a must read for anyone whose life Apple has touched.
- Format: Hardback
- Publication Date: 02/06/2026
- Publisher: Simon & Schuster Ltd
- Illustrations: 4-c photos throughout
- Country of Origin: United Kingdom
- Pages: 608
-
There is no Handling & Delivery cost for orders over $50 ex GST unless there are large items in your order.
Orders under $50 (ex GST) & excluding Gift Card only orders :
$6.00 ex GST ($6.90 incl GST)
Surcharge for Rural Delivery addresses $3.13 ex GST ($3.60 incl GST) for orders under $50 ex GST
Orders with only Gift cards under $50 are charged $2.52 ex GST ($2.90 incl GST)There is no Handling & Delivery cost for eGift card orders.
Charges for Large or Bulky items . These are indicated by the Large item icon.
Regardless of total order value: first unit $8.70 ex GST ( $10 incl GST), then every subsequent unit $4.35 ex GST ($5 incl GST)Read more about Delivery Information
Read our Returns and Exchanges Policy
-
Product Details
In time for Apple's 50th anniversary, CBS Sunday Morning correspondent David Pogue tells the iconic company's entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. The book features new facts that correct the record and illuminate its subversive culture and fresh interviews with the legendary figures who shaped Apple into what it is today. On April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: To bring the revolutionary power of computers to everyone. Over the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Jobs's obsessive eye for detail set the stage for products-Mac, iMac, iPod, iTunes, iPhone, iPad, AirPods, Apple Watch-that married advanced technology with beauty, simplicity, and fine design. Deeply researched and lavishly illustrated, Apple: The First 50 Years includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple's dominance as it enters its second half century. Bursting with tales of frenetic all-nighters, engineering genius, and creative rebellion, this book is a true testament to Apple's unique and innovative vision, and a must read for anyone whose life Apple has touched.
- Format: Hardback
- Publication Date: 02/06/2026
- Publisher: Simon & Schuster Ltd
- Illustrations: 4-c photos throughout
- Country of Origin: United Kingdom
- Pages: 608
- Delivery & Returns
