Blue Ocean Strategy: Expanded Edition
- ISBN #9781625274496
- W. Chan Kim, Ren+e A. Mauborgne
- Hardback
- Ships in 3-10 days
- Ships in 3-10 days
Blue Ocean Strategy: Expanded Edition
- ISBN #9781625274496
- W. Chan Kim, Ren+e A. Mauborgne
- Hardback
- Ships in 3-10 days
- Ships in 3-10 days
$56.51 ex GST
- Product Details
- Delivery & Returns
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Your Guide to Creating Uncontested Market Space-and Making the Competition Irrelevant. This international bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with a new chapter and additional content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating blue oceans-untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.
- Format: Hardback
- Publication Date: 01/02/2007
- Publisher: Harvard Business School Publishing
- Illustrations: illustrations
- Country of Origin: United States
- Pages: 320
- Dimensions (mm): 234x155x30mm
- Weight: 538g
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Product Details
Your Guide to Creating Uncontested Market Space-and Making the Competition Irrelevant. This international bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with a new chapter and additional content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating blue oceans-untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.
- Format: Hardback
- Publication Date: 01/02/2007
- Publisher: Harvard Business School Publishing
- Illustrations: illustrations
- Country of Origin: United States
- Pages: 320
- Dimensions (mm): 234x155x30mm
- Weight: 538g
- Delivery & Returns
