Innovation in Action
- ISBN #9781394396269
- Christian Walsh, Vaughan Broderick
- Paperback
- Ships in 3-10 days
- Ships in 3-10 days
Innovation in Action
- ISBN #9781394396269
- Christian Walsh, Vaughan Broderick
- Paperback
- Ships in 3-10 days
- Ships in 3-10 days
$37.38 ex GST
- Product Details
- Delivery & Returns
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A proven framework to turn your best ideas into lasting change. Innovation workshops generate plenty of ideas. What they don't generate is actual change. The problem isn't creativity - it's that most approaches don't help you identify the right problem to solve, and they stop at ideation, leaving you with a whiteboard full of possibilities and no path to delivery. Innovation in Action introduces the DUCTRI Toolkit - a six-phase process (Discovering, Understanding, Creating, Testing, Resourcing, Implementing) refined through 300+ industry projects over ten years. Developed by innovation researchers and experts Christian Walsh and Vaughan Broderick, DUCTRI emphasises the two phases other frameworks ignore: Resourcing and Implementing.
- Format: Paperback / softback
- Publication Date: 19/07/2026
- Publisher: John Wiley & Sons Australia Ltd
- Country of Origin: Australia
- Pages: 256
- Dimensions (mm): 224x152x20mm
- Weight: 318g
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Product Details
A proven framework to turn your best ideas into lasting change. Innovation workshops generate plenty of ideas. What they don't generate is actual change. The problem isn't creativity - it's that most approaches don't help you identify the right problem to solve, and they stop at ideation, leaving you with a whiteboard full of possibilities and no path to delivery. Innovation in Action introduces the DUCTRI Toolkit - a six-phase process (Discovering, Understanding, Creating, Testing, Resourcing, Implementing) refined through 300+ industry projects over ten years. Developed by innovation researchers and experts Christian Walsh and Vaughan Broderick, DUCTRI emphasises the two phases other frameworks ignore: Resourcing and Implementing.
- Format: Paperback / softback
- Publication Date: 19/07/2026
- Publisher: John Wiley & Sons Australia Ltd
- Country of Origin: Australia
- Pages: 256
- Dimensions (mm): 224x152x20mm
- Weight: 318g
- Delivery & Returns
