From the Ground Up
- ISBN #9781923293953
- Jessica Hatzis, Bree Johnson
- Paperback
- Due 30th June
- Due 30th June
From the Ground Up
- ISBN #9781923293953
- Jessica Hatzis, Bree Johnson
- Paperback
- Due 30th June
- Due 30th June
$33.90 ex GST
- Product Details
- Delivery & Returns
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The only thing scarier than a new idea is an old one. Jessica Hatzis and Bree Johnson, co-founders of cult branding agency Willow & Blake and the $100m global skincare brand frank body, share their expert advice on building a brand from scratch - the ethos, process, opportunities and pitfalls to avoid - from both their own journey and that of other notable Australian entrepreneurs. With a strong focus on how women and minorities are creating some of the best brand activity out there, including case studies from a portfolio of brands worth over $1billion, From the Ground Up is an honest and proven approach to brand building for entrepreneurs, marketers and dreamers who want to build not just a business but a legacy. Curious? Time to risk it for the biscuit.
- Format: Paperback / softback
- Publication Date: 30/06/2026
- Publisher: Affirm Press
- Country of Origin: Australia
- Pages: 288
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Product Details
The only thing scarier than a new idea is an old one. Jessica Hatzis and Bree Johnson, co-founders of cult branding agency Willow & Blake and the $100m global skincare brand frank body, share their expert advice on building a brand from scratch - the ethos, process, opportunities and pitfalls to avoid - from both their own journey and that of other notable Australian entrepreneurs. With a strong focus on how women and minorities are creating some of the best brand activity out there, including case studies from a portfolio of brands worth over $1billion, From the Ground Up is an honest and proven approach to brand building for entrepreneurs, marketers and dreamers who want to build not just a business but a legacy. Curious? Time to risk it for the biscuit.
- Format: Paperback / softback
- Publication Date: 30/06/2026
- Publisher: Affirm Press
- Country of Origin: Australia
- Pages: 288
- Delivery & Returns
