Packed with candid stories and hard-won lessons from more than 30 of Australia's leading online founders, this book reveals what actually works when it comes to online business. The digital mavericks behind ventures like Boost Juice, Airtasker, Luxury Escapes and OzHarvest didn't do things by the book. They followed their passion and did what others weren't prepared to do. They relied on their creativity, grit and gut instinct to create world-leading brands worth millions and, in some cases, billions. In Secrets of the New Online Entrepreneurs, bestselling author Bernadette Schwerdt distils the proven tactics and actionable lessons of online empire builders. You'll discover how side hustles are turned into standout brands, how early mistakes become the foundation for future success and how tiny ideas can become transformational startups. Along the way, you'll hear how Australia's chocolate queen turned six students and a fax machine into a multi-million-dollar empire. And you'll learn how a home-based tanning company used one mega-influencer to go global. The stories and insights inside reveal the surprisingly random, remarkably honest origins of Australia's biggest digital brands - and show what actually works in launching, growing and selling a business.

• Format: Paperback / softback
• Publication Date: 22/06/2026
• Publisher: John Wiley & Sons Australia Ltd
• Country of Origin: Australia
• Pages: 352